According to sources, sports and fitness clothing market is supposed to generate up to $184.6 by the year 2020. The fact is, sports and fitness market has a realized a significant change throughout the years due to unending discoveries in health as well as the growing popularity of fitness activities including yoga, swimming, and many others. Another major contributor is, unlike in the previous years, the number of women participating in fitness and sports activities has increased. Read 0 6 pack abs review to learn more.
What are some of the things that contribute to change in sports and fitness market trends
1. Consumers have become more concerned their health and fitness
Due to today’s hectic environment, people have become more concerned about stress as well as complications that might result from work or personal life.
Many individuals who are working engage in physical activities such as gym, jogging, swimming, dog walking and much more to keep themselves healthy and fit. This habit has led to an increased demand for sports and fitness clothing among fitness enthusiasts regardless of age.
2. Today many women are participating in sports and fitness
If you go to a gym today, it is likely that you will find one, two or more women exercising. The fact is, the participation of women in fitness and sports has hugely increased compared to the past few years. Many women today are trying to maintain a healthy weight, become fitter as well as eat healthily.
You will find them in Zumba, Yoga classes as well as gyms working towards achieving their fitness goals. It is also evident that women of today like to wear sports and fitness clothing as their regular wear increasing the growth in fitness and sports clothing market.
3. Increased fake products
Sports market has a potential to grow beyond what we see now. Sadly, the growth of the market is being slowed down by the availability of cheap counterfeit products. The fact is, the cost of genuine sports clothing are high and aren’t affordable to those who get low income.
Many suppliers use the advantage to design products that look the same way as genuine products to sell them cheaply to needy users. These products can be affordable, but the truth is, compared to the actual products, their quality is often lower. As a result, they spoil the brand image of genuine products making it hard for them to sale.
4. High demand for sports clothing that is fashionable and trendy
The ever-increasing of demand for sports clothing that is stylish and trendy has forced most industries to create new products with the intention of meeting the customer’s needs. According to several sources, many groups, especially the middle-aged persons are more interested in trendy fitness clothing.
It has also been noted that new companies are now creating more innovative clothing that are highly-breathable, burns more calories and more. It is these same products that have made trendy sports clothing popular among workout enthusiasts.
5. Available disposable income
Due to an increasing disposable income, many people prefer buying high-quality stylish and fashionable fitness clothing. Reason being, fitness enthusiasts of today, are more interested in more comfortable clothing.
It has also been noted that high demand for high-quality products has increased due to consumer’s ability to spend more than in the past. For the past few years, disposable income has continued to grow globally, and with the ever-expanding global market, may clothing company owners can now sell their products globally.
The bottom line
Today, many people want to exercise comfortably. They need not only padded machines with adjustable weights, but also sports and fitness clothing that allow their bodies to breathe move without limitations. The sports clothing industries have realized that and have continued to create a variety of comfortable wears to meet the needs of fitness lovers across the globe. Since scientists and many fitness enthusiasts are still continuing to discover more things, it has been predicted that globally, sports and fitness clothing will generate up to $184.6 by the year 2020 which is more than what the company was able to produce in the past few years.